- State PSC
Paper-I (Objective Type)
(i) General Intelligence & Reasoning : The Syllabus for General Intelligence would include questions of both verbal and non-verbal type. The test may include questions on analogies, similarities, differences, space visualization, problem solving, analysis, judgement, decision making, visual memory, discrimination, observation, relationship concepts, arithmetical reasoning, verbal and figure classification, arithmetical number series etc. The test will also include questions designed to test the candidate’s abilities to deal with abstract ideas and symbols and their relationships, arithmetical computations and other analytical functions.
(ii) General English: English grammar, Vocabulary, Spellings, Synonyms and Antonyms, Comprehension, Correct and incorrect usages, etc.
(iii) General Awareness: General, physical, geographical, topographical, economic and climatic features of India. Current events. Matters of everyday observation and experience on scientific aspects and reasoning. History of India, its cultural heritage, freedom movement, salient feature of the Constitution of India. Economic and social aspect of the country and its people.
Communication and mediation:- Introduction to Communication: definition, basic concepts, models. Communication as Culture: subject position, location, cultural variables. Communication to mass communication: convergences and divergences. Technology as Mediation, deploying technology, medium and message.
Encoding and Decoding: subjectivity, sender-receiver dynamic, context, reception.
Media and Democratic Policy:- Nation State and Citizenship: freedom of expression, right to dissent, information as entitlement. Media and the Making of
Democracy: mediated democracy, civics ritual, secularization of entertainment, creation of public opinion.
Media and Multilingualism: India: Media and the Multilingual Challenge, Education, News, Civic rituals and Entertainment.
Computer Graphics & Multimedia: Principles and elements of Graphics communication, concept and theory of design and graphics.
Radio Production : Evolution and Growth of Radio, evolution of radio, broadcasting in India, Radio’s characteristics and role in a democracy. The grammar of radio, formats-simple(ants, interviews, reports, running commentaries, discussion) complex, radio features and documentaries, magazines, elements of production (acoustic, perspective, artificial echo, studio and mikes). The Aesthetics of radio, writing for the ear, the spoken word idiom, storytelling elements, sound and music. The voice behind the mike-different types of mikes, speech, personality(pitch, volume, timbre, tone,pace, vitality and enthusiasm)
Theoretical Perspectives on Communication : Communication as system: systemic study, structural attributes, functional attributes, behaviourism, communication as process: effect studies, models, scientism, multiplier effects empathy, Communication as Generation of Meaning: culture and test, codes, sign and signification interpretations. Political Economy of Communication : mode of production and consumption of communication production of social life. Idelogy as Communication: consensus as ideology, manufacturing consent, question of power and hegemony, the State.
Media Ethics and Laws: Constitutional scope of freedom and the Fourth estate. Media content and Morality. Media Regulations: Laws, Bills and Acts, Ordinance, Regulations, Statute, Code, Norms, Conventions. Knowledge and Copyright: Copyright Act 1957, Intellectual Property Rights. Censorship and Proscription.
Film Appreciation: Introduction to Film Theory. Analytical Tools of the Audiovisual.
Media Economics: Basic Economic Issues: what to produce, how to produce, for whom to produce. Media Market & Consumer Behaviour : constituents of demand and supply, size of media market, use value of media products, choice of media, propensity to consume. Components of the Media Industry: ownership, funding, network of relations. Economic traits of Produce: supply chain and control, tangible and intangible components. Media Organisations and Industry: structures, modes of revenue generation, market and pricing.
Media and Advertisement: Role of Advertising. Understanding Ad as Media Market. Pricing Ad time and space. Encoding Ads: control of content and use value. Impact of the Advertisement.
Development Communication: Media, Social Change and Development Issues: gender, human rights, social inclusion, public health, family welfare. Strategic Approach to Development Communication: multimedia campaigns, KAP Gap and communication strategies.
Media and Globalisation: Media and Globalisation: global and regional integration, telecommunication technological advances, global networks, media and global market. Satellite TV in India: historical overview and impact.
New /Alternative Media: The internet/online activism. Mobile as a medium, citizen journalism.
Expanding Horizons-New Challenges(Flexible content): Media and Conflict Zones. Media ownership and news content.
The Documentary: History, Memory and the Documentary. Types of Documentary. Formats of Documentary. Instrumentalising the documentary. Production and distribution networks. Production in Hindi and English.